A community is more than just a group of strangers who happen to live within a specific geographic area. This "stranger" mentality hurts businesses as much as it does society because instead of seeking for community support and relationships, potential customers seek the lowest price on the internet. And so in this digital age, community outreach is more important than ever.
But what is a community really? Wendy Berry describes it in this way:
“A community is the mental and spiritual condition of knowing that the place is shared, and that the people who share the place define and limit the possibilities of each other's lives. It is the knowledge that people have of each other, their concern for each other, their trust in each other, and the freedom with which they come and go among themselves.”
This idea of community gives people a tangible sense of belonging within a locality. While online social media as a virtual community is a great tool to connect with potential customers outside of your physical region, by reaching out in your local community you strengthen your physical relationship with your customers and can find new, potential customers in your immediate area. With that physical relationship, you build customer loyalty.
We have compiled a couple different ways to reach out in your community and increase your physical presence, thereby strengthening your business.
The more you reach out in your community, the more the people will feel that you care. You will gain their trust, loyalty, and business which in turn strengthens your company. And who knows, maybe you'll have a little fun along the way.
Contact us for any questions on ways you can reach out in your community.