2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.
your message. your clients. your business.
If you want your company to be successful, you must have a good understanding of your organizational culture. Culture is the common values, beliefs and most importantly the behaviors within your company. Culture is how your employees interact with one another, what they feel is important at work, or how effective your employees are at getting tasks completed. Generally, there are four categories of culture: networked, mercenary, fragmented, and communal. Different forms of organizational culture are for different environments and different types of companies. Understanding which culture best defines your organization will give insight into if your company is being the most effective it can be. A company's culture can be buried, hidden and hard to examine but here are the definitions of each type of culture.
There are several different characteristics that are used to examine your culture including how the office spaces are set up, how people communicate with one another, how effectively time is used and how people express themselves at work. There are several different tests that we can use to help you identify what culture your company is working within. Once you identify what type of culture your organization is, you get a better understanding of how to market and communicate your product and your services. Contact us today to have a cultural analysis completed.