The practice of reputation management is something that can be thought of in distinct categories. There is the building of one's reputation which is perhaps the most importance step. The steps of maintaining and recovering your reputation also exist, but it all starts with the building of a reputation to begin with.
Building A Reputation
Most businesses need to turn to the Internet to help build and mold their reputation these days. This is necessary because people turn to and trust the Internet for information about who they should and should not trust. However, building a reputation online is a difficult thing to do that may take months to foster. In fact, brickmarketing.com, and SEO provider puts it this way:
“Online Reputation Management is a very labor intensive process. Any approach that is subtle and yet effective will take time, at least three months, before any progress is really seen.”
Maintaining Your Reputation
The major part of maintaining your reputation is simply a matter of keeping up the same standards of customer care you have always provided. If you can do this, you are likely to maintain a good balance with the customers you already have, and they may in turn attract others to your business. Stressing to employees the importance of customer care particularly in the early days of your business, is something that will pay off later.
Rebuilding A Reputation
This is the step you hope you will never have to take. Rebuilding your reputation means something has gone wrong with it. There are a number of things that could harm your reputation, and it is important to address those issues head on and attempt to make the changes necessary to thrawt a bad reputation and reestablish yourself as a trustworthy business.
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