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"Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing." Abraham Lincoln.
Do you have the good reputation that you deserve? Bad publicity has always been a challenge, even to the good guys. In these days of social media that can instantly harm you there is a need for a sophisticated response strategy. Make sure people are aware of your character, and not looking at someone else's shadow.
Reputation management can have many forms, and can require several different roles. In a large organization, the role would be filled by a full-time strategic communication advisor; but even then, the key employee may need consultation depending on the situation.
Perhaps the defining characteristic of effective reputation management is good judgment. Maintaining a good reputation involves planning your organizational structure so that you have a smooth flow of information as well as confronting specific issues as they appear in the business environment and in the media.
Any confusion caused by incorrect reporting must be addressed with authority in a timely manner. Any roadblocks to communication within your organization must be located and eliminated.
Whether it is for a hospital board, an African nation, the U.S. Department of Defense, a corporate public relations department, or a small business operating a marketing strategy, a reputation management strategist coordinates clarifying your position. This important advisor will also assist in the formation and adjustment of policy.
The higher your authority, and the broader the scope of your endeavors, the more important it is that you are in position to be able to manage the public perception of your efforts. An effective reputation management strategy is much more than "spin." The creation and implementation of good policy needs dedicated attention and support in the unpredictable climate of popular opinion.
The Possible Roles involved in reputation advisement:
Give us a call, and clarify your position.