Whether we like it or not, the news media has a lot of influence and can have a positive or negative impact on your company's bottom line with just one mention. When comments are constructive it is easy to love media coverage, but when it's not positive, it's easy to become defensive and want to engage in pointless dialogue with the journalist or media outlet which is a no win situation for you and your company. Whether you have an amazing publicist or not, knowing some basics will help you prepare for your day in the spotlight and have a successful interview.
It's important to remember the goal when securing a media interviews: 1) Clearly convey your company's mission and message. 2) Build awareness about you and/or your company, products and/or events. 3) Sell products and/or services. 4) Influence consumer behavior.
To make the best impression the following are fundamental to your success and opens the possibility for the media outlet to seek your outlook in future articles or segments.
Be Authentic. If you don't believe what you are saying neither will the audience. Consumers are smart and don't forget you are still a consumer. Ask yourself, "Do I believe what I am saying?"
Be Present. Nothing is worse than trying to talk or listen to someone who distracted. Make sure you give the interview your utmost attention.
Be In Control of Your Message, Demeanor and Gestures. A) Tailor your message for the specific audience of the media outlet for which you are speaking. B) Keep your message to no more than four key points so you don't confuse the audience. C) Don't be the fast talking-arm throwing guest who comes across as wacky (think Nadya Suleman, the mother of octuplets and six other children, and her appearance on ABC's "The View." Click here to watch the clip.)
Do Your Homework. Check out the media outlet before your interview to get a sense of structure and style and know positions of your competitors.
Practice Makes Perfect. Rehearse out loud until it rolls off your tongue like second nature.
This is just the basics to help you prepare for an interview and successfully meet communication goals from per-interview to interview. If you would like more information on in-depth training send an email to Adrienne@2girlsconsulting.com