There are probably a variety of different marketing ideas that could work for any given product. That being said, consistent brand messaging is vital to a successful marketing campaign. Those who move from one idea to the next without any consistent flow can expect their viewers to be confused and not understand the marketing campaign at all.
Marketing To the Same Media Mediums
Part of consistency is to make sure that marketing is going through the same mediums. Why does this matter? Because the same target audience is likely to use the same mediums over time. Marketing.about.com has this to say about reaching that target audience,
“Know where your target market is, what media outlets they use. Understand where they are searching for businesses like yours. Know their needs and know how to present your marketing message in a way that makes them take action.”
Similar Budget Campaigns
Marketing campaigns should grow in terms of cost slowly over time. Some campaigns may be a little more or a little less expensive than the previous one, but there shouldn't be a dramatic divergence from one campaign to the next. If there is an inconsistency in terms of the price tag on campaigns, then this will be noticed by customers as well. It can be costly as once again the message of the marketing can become very muddled and confusing.
Review the Plan Frequently
A final tip to keep in mind when planning marketing campaigns is to remember to review them often. Marketing that works now may not work 3 or 6 months from now. Reviewing how it is going on a frequent basis can help to make spotting flaws in the plan a lot easier. Any changes that need to be made can be quick and easy.
Contact us with any questions that you may have about running a consistent marketing campaign.