There have been many changes to the social media strategy industry over the past few years. These changes are now presenting many challenges to business owners who are searching for ways to effectively implement their marketing strategy.
One of the most difficult things to contend with is the fact that there is an overwhelming amount of information that is available regarding proper marketing techniques. In these instances, it is a good idea to look at what other businesses are focusing on in order for a business to determine where their own strategy should lead them.
According to a recent study, social media marketing and advertising is one of the main areas that marketing leaders are now spending time focusing on. In fact, in 2014, spending in these areas increased 70% from the prior year. This information shows how important social media is becoming to the marketing strategies of businesses.
When it comes to the particular platforms that businesses should devote their time to, it can also be difficult to make the right determination. However, during this same study businesses determined that Facebook was still the most effective option available. However, there are many other platforms, like Twitter and Pinterest that also had fairly high scores for marketing effectiveness as well.
Along with social media, businesses also stated that having a strong email marketing strategy was extremely important. By implementing this type of strategy along with a social media strategy, businesses will be able to better reach and engage with their customers on a level that is crucial for the success of a business.
In order to learn more about your options, make sure that you contact us.