Businesses face multiple challenges on a daily basis. You may find it necessary to speak to the public via the press concerning corporate decisions and aspects of operations. These situations can sometimes place a great deal of pressure on the company spokesperson. Difficult questions come at a moment's notice. You will need to deliver expert answers based on the knowledge you have gained. TwoGirlsConsulting executive media training prepares business executives to speak effectively in any media situation.
Sometimes Things Go Wrong
A great example of the stress media can cause for a company is the current situation Apple, Inc. is facing in its Chinese market. According to RTT News, the Chinese media has been highly critical of the company's customer service and warranty policy for its iPhone 4 and iPhone 4S. Apple CEO Tom Cook posted this letter of apology (in Chinese text) to the Chinese consumers that states in part, "we recognize that some people may have viewed our lack of communication as arrogant, or as a sign that we didn't care about or value their feedback." He goes on to say, "Chinese consumers have always been our priority among priorities." Executive media training teaches brands to respond quickly, honestly, and to apologize sincerely when i t fails to fulfill its duties to its customers, in this case Apple. Cook's response reduces any further damage to the company's reputation.
You Can Fix It, We Can Help
If you find your company in a negative light with media, being prepared will help you respond under pressure. Executive media training focuses on teaching spokespeople multiple ways to respond to difficult situations and how to manage media interaction, like a press conference or interview. Gain the skills to speak as an expert in your industry and successfully release news on new products and corporate innovation. Focusing on your corporate message and always presenting the company in the best light (whether through appearance, non-verbal cues, or actual words) keeps your organization in the good graces of media.
TwoGirlsConsulting understands the importance of communication skills and the impact the media can have on an organization's image. Contact us to help you prepare and successfully meet communication goals.