Communities appreciate when local businesses show they care. People are excited when local industry participates in local events. So it's smart for small business owners to take advantage of this opportunity and develop strategies for community outreach that work.
A community is more than just a group of strangers who happen to live within a specific geographic area. This "stranger" mentality hurts businesses as much as it does society because instead of seeking for community support and relationships, potential customers seek the lowest price on the internet. And so in this digital age, community outreach is more important than ever.