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Implement these three simple steps and you will be well on your way to a sound social media strategy.

Communities appreciate when local businesses show they care. People are excited when local industry participates in local events. So it's smart for small business owners to take advantage of this opportunity and develop strategies for community outreach that work.

The second most popular social network, behind Facebook, is the micro-blogging website Twitter, according to eBizMBA. For some companies it"s growing in popularity among young people faster than Facebook.

The online world cares about image. It is the sole focus of a lot of what the Internet is all about after all.

Building a powerful personal brand starts with you. How you present yourself publicly and online strongly affects how your brand is interpreted by the masses.

Email newsletters are an important part of any marketing campaign, particularly as people spend increasing amounts of time online. E-newsletters go directly to customers' inbox, giving them an advantage over other forms of social media.

It never ceases to amaze me how many business owners spend all kinds of time and other resources creating and implementing a marketing strategy that begins at step two. They either ignore the important first step altogether, or pay so little attention to it that it contributes little or nothing of value to the final plan.

You invest significant time and money into your social media content strategy. Yet, you still ask yourself, "What can I do to secure a higher return on influence for the resources I expend on content marketing?"

Maybe you're thinking to yourself, "Why do I need to manage something I don't even have?" If you've ever searched for your business online and only found results pointing to your website or social media pages, you're ahead of the game.

As a business owner, the main goal of your overall marketing strategy is to communicate to your customers how your business can help them solve their problems, with the outcome of getting and keeping profitable and valuable customers. In today's digital age and with all current advances in technologies, business owners can reach out to thousands of people in new and engaging ways.