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Blog

Branding Rules the Market

problem solving branding
03/07/2016 Adrienne N. Hester
The purpose of the market isn't to make things or provide jobs, it's to solve problems. Keeping this mindset is a simple but essential step to maintaining a healthy market.

Reputation Management: What Customers Expect To See

credit card theft
02/07/2015 Adrienne Hester
Organizations do not get to set the reputation management schedule. That task belongs to the customers. Businesses just have to adapt to what their customers are telling them.

Brand Development through Relationship Marketing

Shopping
12/29/2013 Adrienne N. Hester
Relationship Marketing is an important part of brand development, focused on the long-term benefit of customer retention. This strategy places an emphasis on building customer relationships.