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Implement these three simple steps and you will be well on your way to a sound social media strategy.

Social media is important for all businesses and having a presence on Facebook and Pinterest will get your business noticed when done strategically.

Communities appreciate when local businesses show they care. People are excited when local industry participates in local events. So it's smart for small business owners to take advantage of this opportunity and develop strategies for community outreach that work.

Email newsletters are an important part of any marketing campaign, particularly as people spend increasing amounts of time online. E-newsletters go directly to customers' inbox, giving them an advantage over other forms of social media.

Content marketing is a powerful tool for increasing your company's visibility and authority in a field. If your company is investing in content marketing, you are likely producing a valuable body of work you hope will be accessible to clients.