adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

Modern Content Strategy & Development Ideas

mixed demographic social media
11/03/2015 Adrienne N. Hester
Modern content strategy & development means understanding your audience as well as the distribution channels that are serving them. Catering to both simultaneously increases the chances of success.

Hone Your Content Strategy & Development

what if
09/23/2015 Adrienne N. Hester
How good is your content? There are a lot of what ifs to consider and that’s why Content strategy and development starts with identifying your target audience and ends with implementing a distribution schedule that reaches the members of your audience effectively.

3 Ways to Improve Your Marketing Strategies with Content

Why
03/12/2015 Adrienne N. Hester
Content is one of many marketing strategies that is extremely powerful, but before you start using it for your business you will want to know the “why” and “how” of it.

The Core Concepts of Effective Reputation Management

Tree at Night
01/10/2014 Adrienne N. Hester
"Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing." Abraham Lincoln.

4 Important Email Marketing Strategies

Emails
01/06/2014 Adrienne N. Hester
Email newsletters are an important part of any marketing campaign, particularly as people spend increasing amounts of time online. E-newsletters go directly to customers' inbox, giving them an advantage over other forms of social media.

Earned Media: Building an Integrated Strategy

Think Outside the Box
10/09/2013 Adrienne N. Hester
Earned media is an elusive form of marketing in which your company is promoted by positive media that comes from outside the company itself. News stories, radio interviews, and positive reviews can all constitute earned media.

Marketing Strategies: What Draws the Eye?

Applauding
07/27/2013 Adrienne N. Hester
Content marketing is a powerful tool for increasing your company's visibility and authority in a field. If your company is investing in content marketing, you are likely producing a valuable body of work you hope will be accessible to clients.

Avoid These Mistakes for a Better Social Media Content Strategy

Social Media Concepts
07/22/2013 Adrienne N. Hester
You invest significant time and money into your social media content strategy. Yet, you still ask yourself, "What can I do to secure a higher return on influence for the resources I expend on content marketing?"

Four Essential Elements of Content Strategies

Content is King
05/30/2013 Adrienne N. Hester
There is no generic plan for content strategy that you can apply to all projects and clients. Instead, there are general principles and theories you can use to create a meaningful and effective message.