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Modern content strategy & development means understanding your audience as well as the distribution channels that are serving them. Catering to both simultaneously increases the chances of success.

How good is your content? There are a lot of what ifs to consider and that’s why Content strategy and development starts with identifying your target audience and ends with implementing a distribution schedule that reaches the members of your audience effectively.

Content is one of many marketing strategies that is extremely powerful, but before you start using it for your business you will want to know the “why” and “how” of it.

"Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing." Abraham Lincoln.

Email newsletters are an important part of any marketing campaign, particularly as people spend increasing amounts of time online. E-newsletters go directly to customers' inbox, giving them an advantage over other forms of social media.

Earned media is an elusive form of marketing in which your company is promoted by positive media that comes from outside the company itself. News stories, radio interviews, and positive reviews can all constitute earned media.

Content marketing is a powerful tool for increasing your company's visibility and authority in a field. If your company is investing in content marketing, you are likely producing a valuable body of work you hope will be accessible to clients.

You invest significant time and money into your social media content strategy. Yet, you still ask yourself, "What can I do to secure a higher return on influence for the resources I expend on content marketing?"

There is no generic plan for content strategy that you can apply to all projects and clients. Instead, there are general principles and theories you can use to create a meaningful and effective message.