Positioning is simply stated, getting your service, or product (or yourself) as close as possible to your target market. You have perfected your image and strengthened your voice. You have a quality message and an intended audience. So, why do you need the services of a consultant?
The way in which a company appears has a large impact on the amount of customers they gain and the amount of profit they generate. Just like living and breathing human beings corporations possess a particular image. So why not consider polishing up that image now?
Any advertising medium has the power to reach millions of people all over the world. Limiting your business to one language can keep it from expanding to its true potential. Without accommodations for non-native speaking customers, this could mean a delay in progress for your business.
Statistics show a premium brand has a 90 percent recognition rate. With these brands, consumers tend to make purchases based upon the name associated with them. However, they not only offer the perception of premium quality, they deliver.
Great! You have an idea, not just any old idea, but the best idea since sliced bread. OK, so maybe not that good, but it is good. You ask yourself, why hasn't anyone thought of this before? You think, hmmm, I should do something with this idea...
Organizational culture is not something that is established overnight, but with the right effort it can be created. And once it is, you should never cease finding new ways to enhance it. Here are four ways to improve organizational culture.