adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

How to Communicate Your Vision Strategy

Butterflies
02/04/2014 Adrienne N. Hester
When two parties come together there are occasionally creative differences that must be resolved to move forward. It is important to be able to explain your vision to your client while also listening to their ideas for the vision and end results.

The Core Concepts of Effective Reputation Management

Tree at Night
01/10/2014 Adrienne N. Hester
"Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing." Abraham Lincoln.

The Importance of Organizational Culture When Choosing Marketing Specialists

Successful Business People
11/06/2013 Adrienne N. Hester
Whenever you are interested in working with a marketing firm for purposes such as coming up with promotions, it's often a good idea to make sure you work with one that has a solid organizational culture. According to the Harvard Business Review, organizational culture "plays a crucial role in shaping behavior in organizations."

What's My Organizational Culture?

Organizational Culture
05/19/2013 Adrienne N. Hester
If you want your company to be successful, you must have a good understanding of your organizational culture. Culture is the common values, beliefs and most importantly the behaviors within your company.

Keys to Corporate Communication Strategies

Communication Strategies
03/24/2013 Adrienne N. Hester
One often neglected yet powerful management tool is a well-constructed corporate communication strategy. A single-minded organization with its focus on a shared group of specific goals thrives where organizations with an inconsistent message flounder in confusion.