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When two parties come together there are occasionally creative differences that must be resolved to move forward. It is important to be able to explain your vision to your client while also listening to their ideas for the vision and end results.

"Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing." Abraham Lincoln.

Whenever you are interested in working with a marketing firm for purposes such as coming up with promotions, it's often a good idea to make sure you work with one that has a solid organizational culture. According to the Harvard Business Review, organizational culture "plays a crucial role in shaping behavior in organizations."

If you want your company to be successful, you must have a good understanding of your organizational culture. Culture is the common values, beliefs and most importantly the behaviors within your company.

One often neglected yet powerful management tool is a well-constructed corporate communication strategy. A single-minded organization with its focus on a shared group of specific goals thrives where organizations with an inconsistent message flounder in confusion.