Effectively managing social media is more than just setting up a Facebook page, having a Twitter account and accounts at all the other social media outlets. Viewers, all of whom are potential customers, have to feel like they are getting something for the time they spend on your pages. That means interacting.
Positioning is simply stated, getting your service, or product (or yourself) as close as possible to your target market. You have perfected your image and strengthened your voice. You have a quality message and an intended audience. So, why do you need the services of a consultant?
There have been many changes to the social media strategy industry over the past few years. These changes are now presenting many challenges to business owners who are searching for ways to effectively implement their marketing strategy.
The second most popular social network, behind Facebook, is the micro-blogging website Twitter, according to eBizMBA. For some companies it"s growing in popularity among young people faster than Facebook.