adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

What Is In Your Marketing Mix?

BBQ ribs
11/20/2015 Adrienne N. Hester
You must have the right marketing mix to successfully promote and grow your brand. A great marketing strategy is like cooking great BBQ. It takes time. It is the same with mix marketing - you start by selecting a marketing consulting.

Modern Content Strategy & Development Ideas

mixed demographic social media
11/03/2015 Adrienne N. Hester
Modern content strategy & development means understanding your audience as well as the distribution channels that are serving them. Catering to both simultaneously increases the chances of success.

Developing a Premium Brand

premium brand clothing store front
09/15/2015 Adrienne N. Hester
Statistics show a premium brand has a 90 percent recognition rate. With these brands, consumers tend to make purchases based upon the name associated with them. However, they not only offer the perception of premium quality, they deliver.

Averting Disasters when Planning an Event

rain drops
06/25/2015 Adrienne N. Hester
Are you planning an event? Ever thought about what could go wrong? Now, multiply the potential problems, if not downright disasters, that could occur and why you should seek the help of a professional skilled in event consultation.

Extending your Reach in the Community is Good for Business

paper cut out people
05/22/2015 Adrienne N. Hester
Whether you are a start-up or a mature business, your company will benefit from establishing some type of community outreach. A focus on community outreach can be as valuable in growing your business and getting name recognition as the usual channels of promotion.

3 Tips for Writing Winning Proposals

luck is not a strategy
05/18/2015 Adrienne N. Hester
When working with larger companies, many times they will ask for a formal proposal of your intended services, otherwise known as a business proposal. These documents exist as a type of formal communication between two companies about what products or services will be rendered. Here are three tips for writing a winning business proposal.

How to Communicate Your Vision Strategy

Butterflies
02/04/2014 Adrienne N. Hester
When two parties come together there are occasionally creative differences that must be resolved to move forward. It is important to be able to explain your vision to your client while also listening to their ideas for the vision and end results.

The Core Concepts of Effective Reputation Management

Tree at Night
01/10/2014 Adrienne N. Hester
"Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing." Abraham Lincoln.

Does Your Marketing Strategy Begin in the Right Place?

Mall
12/17/2013 Adrienne N. Hester
It never ceases to amaze me how many business owners spend all kinds of time and other resources creating and implementing a marketing strategy that begins at step two. They either ignore the important first step altogether, or pay so little attention to it that it contributes little or nothing of value to the final plan.

PR Effectiveness: Handling Conflict

Fighting Coworkers
12/04/2013 Adrienne N. Hester
Understanding conflict is a key to your success for PR Effectiveness. Your PR team is the key to your business, and your coaching is the key to a great PR team.