adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

Giving your Corporate Event Visitors the Wi-Fi they Deserve

business conference
03/28/2016 Adrienne N. Hester
One of the best items you can add to your event is Wi-Fi. It has the power to increase both the profits and the enjoyment factor for attendees.

Giving your Corporate Event Visitors the Wi-Fi they Deserve

wifi mobile devices 1
01/19/2016 Adrienne N. Hester
Planning for a corporate events is challenging at times. Not only must you create an event that is worthwhile to the attendee, but you must also create one that is profitable for the company. One of the best items you can add to your event is Wi-Fi. This is one reason that event consultation is so beneficial.

How to Build your Social Media Strategy

social media words
05/21/2015 Adrienne N. Hester
There have been many changes to the social media strategy industry over the past few years. These changes are now presenting many challenges to business owners who are searching for ways to effectively implement their marketing strategy.

The Landscape of SMS Marketing

Communication Icons
02/13/2014 Adrienne N. Hester
Short-message service (SMS) refers to what is commonly known as text messaging. These messages can be sent cell phone to cell phone, or from Web-based services to cell phones.

4 Important Email Marketing Strategies

Emails
01/06/2014 Adrienne N. Hester
Email newsletters are an important part of any marketing campaign, particularly as people spend increasing amounts of time online. E-newsletters go directly to customers' inbox, giving them an advantage over other forms of social media.

PR Effectiveness: Gauging the Many Elements Beyond Sales for Your Campaign

Marketing
09/21/2013 Adrienne N. Hester
PR effectiveness is a wide picture to be analyzed through different avenues and not strictly by how much money is made. While making money shows a campaign was successful, it may not sustain in the ever-changing social environment.

Marketing Strategies: What Draws the Eye?

Applauding
07/27/2013 Adrienne N. Hester
Content marketing is a powerful tool for increasing your company's visibility and authority in a field. If your company is investing in content marketing, you are likely producing a valuable body of work you hope will be accessible to clients.

You Should Be Actively Involved In Your Online Reputation Management

Online Reputation
07/01/2013 Adrienne N. Hester
Maybe you're thinking to yourself, "Why do I need to manage something I don't even have?" If you've ever searched for your business online and only found results pointing to your website or social media pages, you're ahead of the game.

PR Effectiveness in a Virtual World

Communication
06/18/2013 Adrienne N. Hester
June is Effective Communication Month – as if we could ignore effectively communicating the other eleven months of the year! However, it is an excellent opportunity to get back to the communications basics and discuss how some of the time-tested tools and strategies for PR effectiveness might be applied to successfully communicate in the virtual world of the Internet.

When Bad Things Happen to Good Businesses: Reputation Management

Microphones
05/12/2013 Adrienne N. Hester
You have developed your business so it delivers what people want when they want it. Not only have you established your product and services, you have also advertised and promoted your company effectively through traditional media like newspapers, radio, and television, as well the Internet.