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Mobile Marketing: Creating the Perfect Multigenerational Campaign

multigenerational multicultural mobile usage
10/18/2018 Max Chekalov
When segmenting your target market it’s possible to miss something when several different target segments come together in one setting.

Giving your Corporate Event Visitors the Wi-Fi they Deserve

wifi mobile devices 1
01/19/2016 Adrienne N. Hester
Planning for a corporate events is challenging at times. Not only must you create an event that is worthwhile to the attendee, but you must also create one that is profitable for the company. One of the best items you can add to your event is Wi-Fi. This is one reason that event consultation is so beneficial.

The Landscape of SMS Marketing

Communication Icons
02/13/2014 Adrienne N. Hester
Short-message service (SMS) refers to what is commonly known as text messaging. These messages can be sent cell phone to cell phone, or from Web-based services to cell phones.

Success In Brand Development Related To Mobile Consumption Patterns

Mobile Devices
03/30/2013 Adrienne N. Hester
Internet consumption patterns are rapidly evolving. Any brand strategy needs to account for the pace of change.