Email newsletters are an important part of any marketing campaign, particularly as people spend increasing amounts of time online. E-newsletters go directly to customers' inbox, giving them an advantage over other forms of social media.
All executives have in common a need, if not a duty, to achieve a degree of administrative skill. This includes public and internal communication, and while it is unlikely a typical executive is "un-skilled" at public speaking and other forms of information processing, the skill level varies widely between individuals.
For business owners, if you're not keeping up with technology you're getting left. The speed in which technology evolves and advances is stunning, and a comparison of marketing strategies then and now proves that point emphatically.
You have developed your business so it delivers what people want when they want it. Not only have you established your product and services, you have also advertised and promoted your company effectively through traditional media like newspapers, radio, and television, as well the Internet.