adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

How to Successfully Develop Your Brand Development

cake ingredients
04/10/2016 Adrienne N. Hester
A good marketing strategy is as necessary to developing your brand as having a good product. Your strategy must stress the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This plan should consider a branding effort that includes television, radio, print, Internet, and customer interaction that presents your product in a similar style that reinforces the company message.

How To Form A Corporate Image You Want To Have

business group
12/01/2015 Adrienne N. Hester
The way in which a company appears has a large impact on the amount of customers they gain and the amount of profit they generate. Just like living and breathing human beings corporations possess a particular image. So why not consider polishing up that image now?

Modern Content Strategy & Development Ideas

mixed demographic social media
11/03/2015 Adrienne N. Hester
Modern content strategy & development means understanding your audience as well as the distribution channels that are serving them. Catering to both simultaneously increases the chances of success.

Developing a Premium Brand

premium brand clothing store front
09/15/2015 Adrienne N. Hester
Statistics show a premium brand has a 90 percent recognition rate. With these brands, consumers tend to make purchases based upon the name associated with them. However, they not only offer the perception of premium quality, they deliver.

Taking Your Dream to Fruition is Possible with a Proven Project Management Team

Oh the Places You'll Go
08/07/2015 Adrienne N. Hester
Great! You have an idea, not just any old idea, but the best idea since sliced bread. OK, so maybe not that good, but it is good. You ask yourself, why hasn't anyone thought of this before? You think, hmmm, I should do something with this idea...

Understanding the Four P’s of the Marketing Mix

marketing mix
06/07/2015 Adrienne N. Hester
For those looking to start a business, it's necessary to have a basic understanding of the four elements - Product, Price, Placement and Promotion that make up the Marketing Mix.

4 Ways to Make Your Corporate Image Evolve

4
04/21/2015 Adrienne N. Hester
Every corporate image must evolve. Always plan to switch things up and stand out.

3 Ways to Improve Your Marketing Strategies with Content

Why
03/12/2015 Adrienne N. Hester
Content is one of many marketing strategies that is extremely powerful, but before you start using it for your business you will want to know the “why” and “how” of it.

The 3 Basic Elements of Digital Marketing: A Website, Blog and Social Media Pages

2GC website
03/02/2015 Adrienne Hester
A good digital marketing campaign creates a strong presence on the internet. This can be done with a website, social media pages and a blog, each of which has its own advantages.

The Storytelling Aspect of Marketing

stortytelling - young girl with book
01/27/2015 Adrienne Hester
Think about the last time you watched a commercial. Did that commercial tell you to purchase the product or give you a reason to want to purchase the product? This is storytelling.