adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

Branding Rules the Market

problem solving branding
03/07/2016 Adrienne N. Hester
The purpose of the market isn't to make things or provide jobs, it's to solve problems. Keeping this mindset is a simple but essential step to maintaining a healthy market.

How To Form A Corporate Image You Want To Have

business group
12/01/2015 Adrienne N. Hester
The way in which a company appears has a large impact on the amount of customers they gain and the amount of profit they generate. Just like living and breathing human beings corporations possess a particular image. So why not consider polishing up that image now?

Developing a Premium Brand

premium brand clothing store front
09/15/2015 Adrienne N. Hester
Statistics show a premium brand has a 90 percent recognition rate. With these brands, consumers tend to make purchases based upon the name associated with them. However, they not only offer the perception of premium quality, they deliver.

Include Corporate Social Responsibility in Your Brand Development Strategy

CSR
07/09/2015 Adrienne N. Hester
Brand Development includes more than communicating your company's services or product offering to potential clients and partners. When planning your brand development strategy, consider adding a program or activity which illustrates corporate social responsibility (CSR) to your business plan.

3 Powerful and Simple Social Media Tips to Boost Brand Development

social media tree
04/03/2015 Adrienne N. Hester
Utilizing the powerful tool that is social media is an excellent way to build your brand. Here are three keys ways to use your social media platforms to better develop your brand.

3 Ways to Improve Your Marketing Strategies with Content

Why
03/12/2015 Adrienne N. Hester
Content is one of many marketing strategies that is extremely powerful, but before you start using it for your business you will want to know the “why” and “how” of it.

The Storytelling Aspect of Marketing

stortytelling - young girl with book
01/27/2015 Adrienne Hester
Think about the last time you watched a commercial. Did that commercial tell you to purchase the product or give you a reason to want to purchase the product? This is storytelling.

Consistent Brand Messaging When Building Your Personal Brand

Hair
03/03/2014 Adrienne N. Hester
Building a powerful personal brand starts with you. How you present yourself publicly and online strongly affects how your brand is interpreted by the masses.