adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

Community Outreach: The Real Way to Create a Lasting Impact

community outreach hands
07/14/2017 Adrienne Hester
Communities appreciate when local businesses show they care. People are excited when local industry participates in local events. So it's smart for small business owners to take advantage of this opportunity and develop strategies for community outreach that work.

How to Successfully Develop Your Brand Development

cake ingredients
04/10/2016 Adrienne N. Hester
A good marketing strategy is as necessary to developing your brand as having a good product. Your strategy must stress the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This plan should consider a branding effort that includes television, radio, print, Internet, and customer interaction that presents your product in a similar style that reinforces the company message.

Giving your Corporate Event Visitors the Wi-Fi they Deserve

wifi mobile devices 1
01/19/2016 Adrienne N. Hester
Planning for a corporate events is challenging at times. Not only must you create an event that is worthwhile to the attendee, but you must also create one that is profitable for the company. One of the best items you can add to your event is Wi-Fi. This is one reason that event consultation is so beneficial.

Modern Content Strategy & Development Ideas

mixed demographic social media
11/03/2015 Adrienne N. Hester
Modern content strategy & development means understanding your audience as well as the distribution channels that are serving them. Catering to both simultaneously increases the chances of success.

Hone Your Content Strategy & Development

what if
09/23/2015 Adrienne N. Hester
How good is your content? There are a lot of what ifs to consider and that’s why Content strategy and development starts with identifying your target audience and ends with implementing a distribution schedule that reaches the members of your audience effectively.

Developing a Premium Brand

premium brand clothing store front
09/15/2015 Adrienne N. Hester
Statistics show a premium brand has a 90 percent recognition rate. With these brands, consumers tend to make purchases based upon the name associated with them. However, they not only offer the perception of premium quality, they deliver.

3 Tips for Writing Winning Proposals

luck is not a strategy
05/18/2015 Adrienne N. Hester
When working with larger companies, many times they will ask for a formal proposal of your intended services, otherwise known as a business proposal. These documents exist as a type of formal communication between two companies about what products or services will be rendered. Here are three tips for writing a winning business proposal.

4 Ways to Make Your Corporate Image Evolve

4
04/21/2015 Adrienne N. Hester
Every corporate image must evolve. Always plan to switch things up and stand out.

Earned Media: Building an Integrated Strategy

Think Outside the Box
10/09/2013 Adrienne N. Hester
Earned media is an elusive form of marketing in which your company is promoted by positive media that comes from outside the company itself. News stories, radio interviews, and positive reviews can all constitute earned media.