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Communities appreciate when local businesses show they care. People are excited when local industry participates in local events. So it's smart for small business owners to take advantage of this opportunity and develop strategies for community outreach that work.

A good marketing strategy is as necessary to developing your brand as having a good product. Your strategy must stress the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This plan should consider a branding effort that includes television, radio, print, Internet, and customer interaction that presents your product in a similar style that reinforces the company message.

Planning for a corporate events is challenging at times. Not only must you create an event that is worthwhile to the attendee, but you must also create one that is profitable for the company. One of the best items you can add to your event is Wi-Fi. This is one reason that event consultation is so beneficial.

Modern content strategy & development means understanding your audience as well as the distribution channels that are serving them. Catering to both simultaneously increases the chances of success.

How good is your content? There are a lot of what ifs to consider and that’s why Content strategy and development starts with identifying your target audience and ends with implementing a distribution schedule that reaches the members of your audience effectively.

Statistics show a premium brand has a 90 percent recognition rate. With these brands, consumers tend to make purchases based upon the name associated with them. However, they not only offer the perception of premium quality, they deliver.

When working with larger companies, many times they will ask for a formal proposal of your intended services, otherwise known as a business proposal. These documents exist as a type of formal communication between two companies about what products or services will be rendered. Here are three tips for writing a winning business proposal.

Every corporate image must evolve. Always plan to switch things up and stand out.

Earned media is an elusive form of marketing in which your company is promoted by positive media that comes from outside the company itself. News stories, radio interviews, and positive reviews can all constitute earned media.