Maybe you're thinking to yourself, "Why do I need to manage something I don't even have?" If you've ever searched for your business online and only found results pointing to your website or social media pages, you're ahead of the game.
You have developed your business so it delivers what people want when they want it. Not only have you established your product and services, you have also advertised and promoted your company effectively through traditional media like newspapers, radio, and television, as well the Internet.
Forbes magazine recently published an online article titled "The Most Successful Leaders 15 Things Automatically, Every Day." Leaders know how important reputation management is, both personally and professionally, and they become experts at doing these 15 things every day to ensure success.