adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

Taking Your Dream to Fruition is Possible with a Proven Project Management Team

Oh the Places You'll Go
08/07/2015 Adrienne N. Hester
Great! You have an idea, not just any old idea, but the best idea since sliced bread. OK, so maybe not that good, but it is good. You ask yourself, why hasn't anyone thought of this before? You think, hmmm, I should do something with this idea...

How To Properly Use Reputation Management

Secrets
03/24/2014 Adrienne N. Hester
The online world cares about image. It is the sole focus of a lot of what the Internet is all about after all.

The Core Concepts of Effective Reputation Management

Tree at Night
01/10/2014 Adrienne N. Hester
"Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing." Abraham Lincoln.

4 Important Email Marketing Strategies

Emails
01/06/2014 Adrienne N. Hester
Email newsletters are an important part of any marketing campaign, particularly as people spend increasing amounts of time online. E-newsletters go directly to customers' inbox, giving them an advantage over other forms of social media.

PR Effectiveness: Handling Conflict

Fighting Coworkers
12/04/2013 Adrienne N. Hester
Understanding conflict is a key to your success for PR Effectiveness. Your PR team is the key to your business, and your coaching is the key to a great PR team.

Executive Media Training – Eliminating the Fear, and More

Press Conference
11/12/2013 Adrienne N. Hester
It's fairly common knowledge that public speaking is at or near the top of most people's list of fears. Some even say they fear it more than death itself.

PR Effectiveness: Gauging the Many Elements Beyond Sales for Your Campaign

Marketing
09/21/2013 Adrienne N. Hester
PR effectiveness is a wide picture to be analyzed through different avenues and not strictly by how much money is made. While making money shows a campaign was successful, it may not sustain in the ever-changing social environment.

PR Effectiveness in a Virtual World

Communication
06/18/2013 Adrienne N. Hester
June is Effective Communication Month – as if we could ignore effectively communicating the other eleven months of the year! However, it is an excellent opportunity to get back to the communications basics and discuss how some of the time-tested tools and strategies for PR effectiveness might be applied to successfully communicate in the virtual world of the Internet.

When Bad Things Happen to Good Businesses: Reputation Management

Microphones
05/12/2013 Adrienne N. Hester
You have developed your business so it delivers what people want when they want it. Not only have you established your product and services, you have also advertised and promoted your company effectively through traditional media like newspapers, radio, and television, as well the Internet.

Executive Media Training Lends Confidence in High-Pressure Media Situations

Media
04/06/2013 Adrienne N. Hester
Businesses face multiple challenges on a daily basis. You may find it necessary to speak to the public via the press concerning corporate decisions and aspects of operations.