Great! You have an idea, not just any old idea, but the best idea since sliced bread. OK, so maybe not that good, but it is good. You ask yourself, why hasn't anyone thought of this before? You think, hmmm, I should do something with this idea...
Email newsletters are an important part of any marketing campaign, particularly as people spend increasing amounts of time online. E-newsletters go directly to customers' inbox, giving them an advantage over other forms of social media.
PR effectiveness is a wide picture to be analyzed through different avenues and not strictly by how much money is made. While making money shows a campaign was successful, it may not sustain in the ever-changing social environment.
June is Effective Communication Month – as if we could ignore effectively communicating the other eleven months of the year! However, it is an excellent opportunity to get back to the communications basics and discuss how some of the time-tested tools and strategies for PR effectiveness might be applied to successfully communicate in the virtual world of the Internet.
You have developed your business so it delivers what people want when they want it. Not only have you established your product and services, you have also advertised and promoted your company effectively through traditional media like newspapers, radio, and television, as well the Internet.