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Understanding the Four P’s of the Marketing Mix

marketing mix
06/07/2015 Adrienne N. Hester
For those looking to start a business, it's necessary to have a basic understanding of the four elements - Product, Price, Placement and Promotion that make up the Marketing Mix.

Storytelling for Creative Business Growth

Kill the Company
07/12/2013 Adrienne N. Hester
Many businesses use tools and techniques like SWOT (strengths, weaknesses, threats, and opportunities) analysis to examine competitive actions and to plan business growth initiatives. Yet, these meetings often conclude with few actionable or innovative ideas.