Blog

Modern content strategy & development means understanding your audience as well as the distribution channels that are serving them. Catering to both simultaneously increases the chances of success.

Statistics show a premium brand has a 90 percent recognition rate. With these brands, consumers tend to make purchases based upon the name associated with them. However, they not only offer the perception of premium quality, they deliver.

A community is more than just a group of strangers who happen to live within a specific geographic area. This "stranger" mentality hurts businesses as much as it does society because instead of seeking for community support and relationships, potential customers seek the lowest price on the internet. And so in this digital age, community outreach is more important than ever.

For those looking to start a business, it's necessary to have a basic understanding of the four elements - Product, Price, Placement and Promotion that make up the Marketing Mix.

In project management, learning from failure and success is essential for the design and execution of a good project. Reflecting on the failure and success of past projects helps you determine what you need to do in the future.

Gaining attention in the business world is a highly challenging effort. Competition is deep, and there are many original marketing practices that can shine a spotlight on your company.