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Community Outreach: Hosting Charitable Events is Important

Give Back love hands community outreach
03/01/2016 Adrienne N. Hester
Focusing on community outreach by hosting local charitable events is important for any business. The truth is, giving back to your community whenever you can is a great gesture that can benefit your community as a whole and can be helpful for your business as well.

The right place at the right time is a great position to be in

kids running to a line
01/11/2016 Adrienne N. Hester
Positioning is simply stated, getting your service, or product (or yourself) as close as possible to your target market. You have perfected your image and strengthened your voice. You have a quality message and an intended audience. So, why do you need the services of a consultant?

How to Get a Fabulous Social Media Strategy on a Tight Budget

money falling from sky
12/03/2015 Adrienne N. Hester
The great thing about social media, you don't need a large corporation level budget to make things happen. You can be successful with less; the key is to know how to do it.

Does Your Marketing Strategy Begin in the Right Place?

Mall
12/17/2013 Adrienne N. Hester
It never ceases to amaze me how many business owners spend all kinds of time and other resources creating and implementing a marketing strategy that begins at step two. They either ignore the important first step altogether, or pay so little attention to it that it contributes little or nothing of value to the final plan.

A Roadmap to Reaching Thought Leadership

Pushpins
08/30/2013 Adrienne N. Hester
Research has shown in order to become a master in a particular field, you need to invest at least 10,000 hours of practice within the field. In addition, to be effective, this practice has to be deliberate: it must be mindful and completed with the constant goal of improvement.

Small Business Marketing Strategies: Leverage Your Network

Network
07/07/2013 Adrienne N. Hester
Many small businesses spend a large part of their budget on marketing to generate new business prospects. For many small businesses, new clients come from referrals which is a different kind of marketing altogether.