adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

Modern Content Strategy & Development Ideas

mixed demographic social media
11/03/2015 Adrienne N. Hester
Modern content strategy & development means understanding your audience as well as the distribution channels that are serving them. Catering to both simultaneously increases the chances of success.

Hone Your Content Strategy & Development

what if
09/23/2015 Adrienne N. Hester
How good is your content? There are a lot of what ifs to consider and that’s why Content strategy and development starts with identifying your target audience and ends with implementing a distribution schedule that reaches the members of your audience effectively.

How To Properly Use Reputation Management

Secrets
03/24/2014 Adrienne N. Hester
The online world cares about image. It is the sole focus of a lot of what the Internet is all about after all.

Consistent Brand Messaging When Building Your Personal Brand

Hair
03/03/2014 Adrienne N. Hester
Building a powerful personal brand starts with you. How you present yourself publicly and online strongly affects how your brand is interpreted by the masses.

The Landscape of SMS Marketing

Communication Icons
02/13/2014 Adrienne N. Hester
Short-message service (SMS) refers to what is commonly known as text messaging. These messages can be sent cell phone to cell phone, or from Web-based services to cell phones.

How to Communicate Your Vision Strategy

Butterflies
02/04/2014 Adrienne N. Hester
When two parties come together there are occasionally creative differences that must be resolved to move forward. It is important to be able to explain your vision to your client while also listening to their ideas for the vision and end results.

Content Strategy in the Advent of Google's Hummingbird Overhaul

Hummingbird
10/21/2013 Adrienne N. Hester
In September of 2013, Google announced a complete overhaul on the search engine behemoth's algorithm. In fact, this change was implemented a month earlier the press conference held to announce it and explain some of its features.

Avoid These Mistakes for a Better Social Media Content Strategy

Social Media Concepts
07/22/2013 Adrienne N. Hester
You invest significant time and money into your social media content strategy. Yet, you still ask yourself, "What can I do to secure a higher return on influence for the resources I expend on content marketing?"