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Implement these three simple steps and you will be well on your way to a sound social media strategy.

Modern content strategy & development means understanding your audience as well as the distribution channels that are serving them. Catering to both simultaneously increases the chances of success.

How good is your content? There are a lot of what ifs to consider and that’s why Content strategy and development starts with identifying your target audience and ends with implementing a distribution schedule that reaches the members of your audience effectively.

The online world cares about image. It is the sole focus of a lot of what the Internet is all about after all.

Building a powerful personal brand starts with you. How you present yourself publicly and online strongly affects how your brand is interpreted by the masses.

Short-message service (SMS) refers to what is commonly known as text messaging. These messages can be sent cell phone to cell phone, or from Web-based services to cell phones.

When two parties come together there are occasionally creative differences that must be resolved to move forward. It is important to be able to explain your vision to your client while also listening to their ideas for the vision and end results.

In September of 2013, Google announced a complete overhaul on the search engine behemoth's algorithm. In fact, this change was implemented a month earlier the press conference held to announce it and explain some of its features.

You invest significant time and money into your social media content strategy. Yet, you still ask yourself, "What can I do to secure a higher return on influence for the resources I expend on content marketing?"