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In My Opinion

The Art of Brand Consistency: Lessons from ABC's "Scandal"

Judy Smith and Kerry Washington
04/28/2013 Adrienne N. Hester
If you have been on Twitter at all in the last year, then you have definitely seen how Thursday night, especially on Twitter, have become all about Scandal on ABC. Based loosely on the professional life of Judy Smith, a world-renowned crisis management expert, the show chronicles the personal life and escapades of main character Olivia Pope, played by actress Kerry Washington, and her team as they navigate the tense and complex political world of Washington D.C.