In September of 2013, Google announced a complete overhaul on the search engine behemoth's algorithm. In fact, this change was implemented a month earlier the press conference held to announce it and explain some of its features.
Maybe you're thinking to yourself, "Why do I need to manage something I don't even have?" If you've ever searched for your business online and only found results pointing to your website or social media pages, you're ahead of the game.
You have developed your business so it delivers what people want when they want it. Not only have you established your product and services, you have also advertised and promoted your company effectively through traditional media like newspapers, radio, and television, as well the Internet.