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Organizational culture is not something that is established overnight, but with the right effort it can be created. And once it is, you should never cease finding new ways to enhance it. Here are four ways to improve organizational culture.

Whenever you are interested in working with a marketing firm for purposes such as coming up with promotions, it's often a good idea to make sure you work with one that has a solid organizational culture. According to the Harvard Business Review, organizational culture "plays a crucial role in shaping behavior in organizations."

If you want your company to be successful, you must have a good understanding of your organizational culture. Culture is the common values, beliefs and most importantly the behaviors within your company.