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In September of 2013, Google announced a complete overhaul on the search engine behemoth's algorithm. In fact, this change was implemented a month earlier the press conference held to announce it and explain some of its features.

Maybe you're thinking to yourself, "Why do I need to manage something I don't even have?" If you've ever searched for your business online and only found results pointing to your website or social media pages, you're ahead of the game.

There is no generic plan for content strategy that you can apply to all projects and clients. Instead, there are general principles and theories you can use to create a meaningful and effective message.