adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

Learning from Failure and Success in Project Management

Happy young business woman enjoying success at work
05/15/2015 Adrienne N. Hester
In project management, learning from failure and success is essential for the design and execution of a good project. Reflecting on the failure and success of past projects helps you determine what you need to do in the future.

3 Powerful and Simple Social Media Tips to Boost Brand Development

social media tree
04/03/2015 Adrienne N. Hester
Utilizing the powerful tool that is social media is an excellent way to build your brand. Here are three keys ways to use your social media platforms to better develop your brand.

Remember the Little Things with Brand Development

Poodle
04/03/2014 Adrienne N. Hester
Did you know brand development is more than just a logo and a tagline? It is a persona you create for your business and it is extremely important to your success.

How To Properly Use Reputation Management

Secrets
03/24/2014 Adrienne N. Hester
The online world cares about image. It is the sole focus of a lot of what the Internet is all about after all.

Event Consultation Experts Explains Venue Questions

Money and Time
03/14/2014 Adrienne N. Hester
For most, venue and ambiance are the first things to attract you to a space for your event and many locations meet these basic requirements and are similar in cost. However, you have to dig deeper to find what those expenses cover and whether a venue is right for your needs.

How to Communicate Your Vision Strategy

Butterflies
02/04/2014 Adrienne N. Hester
When two parties come together there are occasionally creative differences that must be resolved to move forward. It is important to be able to explain your vision to your client while also listening to their ideas for the vision and end results.

The Core Concepts of Effective Reputation Management

Tree at Night
01/10/2014 Adrienne N. Hester
"Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing." Abraham Lincoln.

Brand Development through Relationship Marketing

Shopping
12/29/2013 Adrienne N. Hester
Relationship Marketing is an important part of brand development, focused on the long-term benefit of customer retention. This strategy places an emphasis on building customer relationships.

Four Ways to Demonstrate Thought Leadership

Lightbulb
05/28/2013 Adrienne N. Hester
Entrepreneurs can be divided into leaders and followers. Followers might be sufficiently competent and reliable, but leaders are the ones who command the most attention and respect.

The Role of Storytelling in Effectively Promoting Your Business

Storytelling
05/05/2013 Adrienne N. Hester
When promoting your business and connecting with people, you'll need a well-crafted narrative told with passion and conviction which communicates your unique message and the value you bring to people. Compelling storytelling in novels and movies holds people's attention and stirs their minds and hearts.