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PR Effectiveness in a Virtual World

Communication
06/18/2013 Adrienne N. Hester
June is Effective Communication Month – as if we could ignore effectively communicating the other eleven months of the year! However, it is an excellent opportunity to get back to the communications basics and discuss how some of the time-tested tools and strategies for PR effectiveness might be applied to successfully communicate in the virtual world of the Internet.

The Role of Storytelling in Effectively Promoting Your Business

Storytelling
05/05/2013 Adrienne N. Hester
When promoting your business and connecting with people, you'll need a well-crafted narrative told with passion and conviction which communicates your unique message and the value you bring to people. Compelling storytelling in novels and movies holds people's attention and stirs their minds and hearts.