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Did you know brand development is more than just a logo and a tagline? It is a persona you create for your business and it is extremely important to your success.

"Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing." Abraham Lincoln.

Entrepreneurs can be divided into leaders and followers. Followers might be sufficiently competent and reliable, but leaders are the ones who command the most attention and respect.

If you want your company to be successful, you must have a good understanding of your organizational culture. Culture is the common values, beliefs and most importantly the behaviors within your company.

You have developed your business so it delivers what people want when they want it. Not only have you established your product and services, you have also advertised and promoted your company effectively through traditional media like newspapers, radio, and television, as well the Internet.

Forbes magazine recently published an online article titled "The Most Successful Leaders 15 Things Automatically, Every Day." Leaders know how important reputation management is, both personally and professionally, and they become experts at doing these 15 things every day to ensure success.

The SWOT Analysis is an easy way to help clients identify their current weaknesses and help them map out a strategy to turn their current trials into future strengths. The most challenging part for an organization is being honest about where they stand in their marketplace.

"I never miss a deadline." One statement I have been proud to say throughout my career.