adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

How to Successfully Develop Your Brand Development

cake ingredients
04/10/2016 Adrienne N. Hester
A good marketing strategy is as necessary to developing your brand as having a good product. Your strategy must stress the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This plan should consider a branding effort that includes television, radio, print, Internet, and customer interaction that presents your product in a similar style that reinforces the company message.

Branding Rules the Market

problem solving branding
03/07/2016 Adrienne N. Hester
The purpose of the market isn't to make things or provide jobs, it's to solve problems. Keeping this mindset is a simple but essential step to maintaining a healthy market.

Include Corporate Social Responsibility in Your Brand Development Strategy

CSR
07/09/2015 Adrienne N. Hester
Brand Development includes more than communicating your company's services or product offering to potential clients and partners. When planning your brand development strategy, consider adding a program or activity which illustrates corporate social responsibility (CSR) to your business plan.

3 Common Brand Development Mistakes You Want to Avoid

uplifting hands
05/28/2015 Adrienne N. Hester
Keeping yourself well-educated on the best ways to build your brand is vital for growth. But also understanding what brand development mistakes to avoid is just as important.

Brand Development - Keeping Your Image in Your Consumer's Mind

tree in a forrest
05/11/2015 Adrienne N. Hester
When you have your brand development down, your image is what comes to the consumer's mind when they are thinking about a particular product or service. Although many marketers feel the brand development process is difficult, there are some steps you can follow to make the process easier and enable you to build a successful brand.

4 Brand Development Tips to Make Your Business More Powerful

best shop image
02/17/2015 Adrienne Hester
Brand development is an integral part of any business and something every business owner should continuously educate themselves on. Here are a few items to help make your brand more powerful.

Brand Development: Take The Time To Do It Right

Stairs
06/23/2013 Adrienne N. Hester
Almost all business owners in the early stages of their entrepreneurial efforts understand the importance of branding. However, not all of them take the time and invest the effort needed to properly create a distinctive brand which accurately reflects the company mission and philosophy.