adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

Remember the Little Things with Brand Development

Poodle
04/03/2014 Adrienne N. Hester
Did you know brand development is more than just a logo and a tagline? It is a persona you create for your business and it is extremely important to your success.

Consistent Brand Messaging When Building Your Personal Brand

Hair
03/03/2014 Adrienne N. Hester
Building a powerful personal brand starts with you. How you present yourself publicly and online strongly affects how your brand is interpreted by the masses.

Brand Development through Relationship Marketing

Shopping
12/29/2013 Adrienne N. Hester
Relationship Marketing is an important part of brand development, focused on the long-term benefit of customer retention. This strategy places an emphasis on building customer relationships.

Storytelling for Creative Business Growth

Kill the Company
07/12/2013 Adrienne N. Hester
Many businesses use tools and techniques like SWOT (strengths, weaknesses, threats, and opportunities) analysis to examine competitive actions and to plan business growth initiatives. Yet, these meetings often conclude with few actionable or innovative ideas.

What's My Organizational Culture?

Organizational Culture
05/19/2013 Adrienne N. Hester
If you want your company to be successful, you must have a good understanding of your organizational culture. Culture is the common values, beliefs and most importantly the behaviors within your company.

When Bad Things Happen to Good Businesses: Reputation Management

Microphones
05/12/2013 Adrienne N. Hester
You have developed your business so it delivers what people want when they want it. Not only have you established your product and services, you have also advertised and promoted your company effectively through traditional media like newspapers, radio, and television, as well the Internet.

What Makes You Newsworthy? Making Sure You Benefit From Earned Media

Newsworthy
04/21/2013 Adrienne N. Hester
To promote your business and brand, paid media isn't enough. Although powerful and creative ads are still important for engaging and retaining customers, you can't rely exclusively on them.

Reputation Management and Habits of Successful Leaders

Reputation
02/28/2013 Adrienne N. Hester
Forbes magazine recently published an online article titled "The Most Successful Leaders 15 Things Automatically, Every Day." Leaders know how important reputation management is, both personally and professionally, and they become experts at doing these 15 things every day to ensure success.