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Include Corporate Social Responsibility in Your Brand Development Strategy

CSR
07/09/2015 Adrienne N. Hester
Brand Development includes more than communicating your company's services or product offering to potential clients and partners. When planning your brand development strategy, consider adding a program or activity which illustrates corporate social responsibility (CSR) to your business plan.

4 Ways to Make Your Corporate Image Evolve

4
04/21/2015 Adrienne N. Hester
Every corporate image must evolve. Always plan to switch things up and stand out.

Step Out of Your Comfort Zone

09/12/2013 Adrienne N. Hester
Before graduating from the University of Nevada, Las Vegas with a degree in Corporate Communications with an emphasis in journalism, I was one class away from a degree in the Department of Theatre in the College of Fine Arts. I never thought I would formally use that training, until I was asked to donate my professional resources and theatrical talent, to raise awareness about the critical state of domestic violence in Nevada, for a Public Service Announcement (PSA) short in support of The Shade Tree and of the crisis for funding the organization is experiencing.

Keys to Corporate Communication Strategies

Communication Strategies
03/24/2013 Adrienne N. Hester
One often neglected yet powerful management tool is a well-constructed corporate communication strategy. A single-minded organization with its focus on a shared group of specific goals thrives where organizations with an inconsistent message flounder in confusion.