adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

How To Use Twitter For Publicity Purposes

Twitter Logo
04/11/2014 Adrienne N. Hester
The second most popular social network, behind Facebook, is the micro-blogging website Twitter, according to eBizMBA. For some companies it"s growing in popularity among young people faster than Facebook.

Executive Media Training – Eliminating the Fear, and More

Press Conference
11/12/2013 Adrienne N. Hester
It's fairly common knowledge that public speaking is at or near the top of most people's list of fears. Some even say they fear it more than death itself.

"Would You Help Me If You Knew I Was Being Abused?"

Shade Tree Event
10/14/2013 Adrienne N. Hester
An evening to raise responsiveness to the critical state of domestic violence in Southern Nevada, which is number one in the nation for fatalities associated with abuse; and the lasting effects it has on families, pets, the body, and mind, and the urgent need for funding The Shade Tree is currently experiencing. This night was meant to encourage the public to take action and help those who feel helpless.

Step Out of Your Comfort Zone

09/12/2013 Adrienne N. Hester
Before graduating from the University of Nevada, Las Vegas with a degree in Corporate Communications with an emphasis in journalism, I was one class away from a degree in the Department of Theatre in the College of Fine Arts. I never thought I would formally use that training, until I was asked to donate my professional resources and theatrical talent, to raise awareness about the critical state of domestic violence in Nevada, for a Public Service Announcement (PSA) short in support of The Shade Tree and of the crisis for funding the organization is experiencing.

Four Ways to Demonstrate Thought Leadership

Lightbulb
05/28/2013 Adrienne N. Hester
Entrepreneurs can be divided into leaders and followers. Followers might be sufficiently competent and reliable, but leaders are the ones who command the most attention and respect.

Roadblocks Come in Many Forms

Challenges Ahead
10/30/2012 Adrienne N. Hester
Last week I wrote a post about ABC's Shark Tank and Pro NRG owner Tania Patruno called 'Know Your Message' and the valuable advice she received from Barbara Cochran about an effective product message. The other day I received a negative comment about my post pertaining to three verb tense errors which have since been revised.

Simple Tips for a Successful Media Interview

Microphones
02/27/2012 Adrienne N. Hester
Whether we like it or not, the news media has a lot of influence and can have a positive or negative impact on your company's bottom line with just one mention. When comments are constructive it is easy to love media coverage, but when it's not positive, it's easy to become defensive and want to engage in pointless dialogue with the journalist or media outlet which is a no win situation for you and your company.