adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

Reasons to Use Facebook Ads and Pinterest For Your Business

FB Pinterest
07/21/2017 Adrienne N. Hester
Social media is important for all businesses and having a presence on Facebook and Pinterest will get your business noticed when done strategically.

How to Successfully Develop Your Brand Development

cake ingredients
04/10/2016 Adrienne N. Hester
A good marketing strategy is as necessary to developing your brand as having a good product. Your strategy must stress the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This plan should consider a branding effort that includes television, radio, print, Internet, and customer interaction that presents your product in a similar style that reinforces the company message.

Branding Rules the Market

problem solving branding
03/07/2016 Adrienne N. Hester
The purpose of the market isn't to make things or provide jobs, it's to solve problems. Keeping this mindset is a simple but essential step to maintaining a healthy market.

The right place at the right time is a great position to be in

kids running to a line
01/11/2016 Adrienne N. Hester
Positioning is simply stated, getting your service, or product (or yourself) as close as possible to your target market. You have perfected your image and strengthened your voice. You have a quality message and an intended audience. So, why do you need the services of a consultant?

How to Get a Fabulous Social Media Strategy on a Tight Budget

money falling from sky
12/03/2015 Adrienne N. Hester
The great thing about social media, you don't need a large corporation level budget to make things happen. You can be successful with less; the key is to know how to do it.

How To Form A Corporate Image You Want To Have

business group
12/01/2015 Adrienne N. Hester
The way in which a company appears has a large impact on the amount of customers they gain and the amount of profit they generate. Just like living and breathing human beings corporations possess a particular image. So why not consider polishing up that image now?

Developing a Premium Brand

premium brand clothing store front
09/15/2015 Adrienne N. Hester
Statistics show a premium brand has a 90 percent recognition rate. With these brands, consumers tend to make purchases based upon the name associated with them. However, they not only offer the perception of premium quality, they deliver.

Why Reaching Out to Your Community Will Strengthen Your Business

community
07/28/2015 Adrienne N. Hester
A community is more than just a group of strangers who happen to live within a specific geographic area. This "stranger" mentality hurts businesses as much as it does society because instead of seeking for community support and relationships, potential customers seek the lowest price on the internet. And so in this digital age, community outreach is more important than ever.

Include Corporate Social Responsibility in Your Brand Development Strategy

CSR
07/09/2015 Adrienne N. Hester
Brand Development includes more than communicating your company's services or product offering to potential clients and partners. When planning your brand development strategy, consider adding a program or activity which illustrates corporate social responsibility (CSR) to your business plan.

3 Common Brand Development Mistakes You Want to Avoid

uplifting hands
05/28/2015 Adrienne N. Hester
Keeping yourself well-educated on the best ways to build your brand is vital for growth. But also understanding what brand development mistakes to avoid is just as important.