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Simple Tips for a Successful Media Interview

Microphones
02/27/2012 Adrienne N. Hester
Whether we like it or not, the news media has a lot of influence and can have a positive or negative impact on your company's bottom line with just one mention. When comments are constructive it is easy to love media coverage, but when it's not positive, it's easy to become defensive and want to engage in pointless dialogue with the journalist or media outlet which is a no win situation for you and your company.