Focusing on community outreach by hosting local charitable events is important for any business. The truth is, giving back to your community whenever you can is a great gesture that can benefit your community as a whole and can be helpful for your business as well.
Before graduating from the University of Nevada, Las Vegas with a degree in Corporate Communications with an emphasis in journalism, I was one class away from a degree in the Department of Theatre in the College of Fine Arts. I never thought I would formally use that training, until I was asked to donate my professional resources and theatrical talent, to raise awareness about the critical state of domestic violence in Nevada, for a Public Service Announcement (PSA) short in support of The Shade Tree and of the crisis for funding the organization is experiencing.
No matter how many times we tell our clients "Off the Record" does not exist, it seems to go in one ear and out the other. It doesn't matter if your client is a mom and pop shop, the White House or everything in between.