Strategic planning is a phrase that may seem daunting to some, but it is a necessary part of every business. To make the process of strategic planning less stressful, there are a few things you should include and review before moving forward.
Many businesses use tools and techniques like SWOT (strengths, weaknesses, threats, and opportunities) analysis to examine competitive actions and to plan business growth initiatives. Yet, these meetings often conclude with few actionable or innovative ideas.
The SWOT Analysis is an easy way to help clients identify their current weaknesses and help them map out a strategy to turn their current trials into future strengths. The most challenging part for an organization is being honest about where they stand in their marketplace.