adrienne@2girlsconsulting.com

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What Is In Your Marketing Mix?

BBQ ribs
11/20/2015 Adrienne N. Hester
You must have the right marketing mix to successfully promote and grow your brand. A great marketing strategy is like cooking great BBQ. It takes time. It is the same with mix marketing - you start by selecting a marketing consulting.

Earned Media: Building an Integrated Strategy

Think Outside the Box
10/09/2013 Adrienne N. Hester
Earned media is an elusive form of marketing in which your company is promoted by positive media that comes from outside the company itself. News stories, radio interviews, and positive reviews can all constitute earned media.

Mistakes Happen

Oops
10/05/2012 Adrienne N. Hester
I sent out a press release for a new client and accidentally placed my media contacts in the copy line instead of the blind copy line and hit send. By the time I noticed my error, it was too late to recall.

Another Lesson Learned when Speaking with Media

Secret
03/14/2012 Adrienne N. Hester
No matter how many times we tell our clients "Off the Record" does not exist, it seems to go in one ear and out the other. It doesn't matter if your client is a mom and pop shop, the White House or everything in between.