Content marketing is a powerful tool for increasing your company's visibility and authority in a field. If your company is investing in content marketing, you are likely producing a valuable body of work you hope will be accessible to clients.
You invest significant time and money into your social media content strategy. Yet, you still ask yourself, "What can I do to secure a higher return on influence for the resources I expend on content marketing?"
Many businesses use tools and techniques like SWOT (strengths, weaknesses, threats, and opportunities) analysis to examine competitive actions and to plan business growth initiatives. Yet, these meetings often conclude with few actionable or innovative ideas.
Many small businesses spend a large part of their budget on marketing to generate new business prospects. For many small businesses, new clients come from referrals which is a different kind of marketing altogether.
Maybe you're thinking to yourself, "Why do I need to manage something I don't even have?" If you've ever searched for your business online and only found results pointing to your website or social media pages, you're ahead of the game.
Almost all business owners in the early stages of their entrepreneurial efforts understand the importance of branding. However, not all of them take the time and invest the effort needed to properly create a distinctive brand which accurately reflects the company mission and philosophy.
June is Effective Communication Month – as if we could ignore effectively communicating the other eleven months of the year! However, it is an excellent opportunity to get back to the communications basics and discuss how some of the time-tested tools and strategies for PR effectiveness might be applied to successfully communicate in the virtual world of the Internet.
Last year, I wrote "Get Involved Beyond the "Work" and Reap the Rewards" and shared three great client experiences involving community giving. Being able to help those experiencing a difficult time in life is always rewarding regardless of the scale.
For business owners, if you're not keeping up with technology you're getting left. The speed in which technology evolves and advances is stunning, and a comparison of marketing strategies then and now proves that point emphatically.