adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

Avoid These Mistakes for a Better Social Media Content Strategy

Social Media Concepts
07/22/2013 Adrienne N. Hester
You invest significant time and money into your social media content strategy. Yet, you still ask yourself, "What can I do to secure a higher return on influence for the resources I expend on content marketing?"

Storytelling for Creative Business Growth

Kill the Company
07/12/2013 Adrienne N. Hester
Many businesses use tools and techniques like SWOT (strengths, weaknesses, threats, and opportunities) analysis to examine competitive actions and to plan business growth initiatives. Yet, these meetings often conclude with few actionable or innovative ideas.

Small Business Marketing Strategies: Leverage Your Network

Network
07/07/2013 Adrienne N. Hester
Many small businesses spend a large part of their budget on marketing to generate new business prospects. For many small businesses, new clients come from referrals which is a different kind of marketing altogether.

You Should Be Actively Involved In Your Online Reputation Management

Online Reputation
07/01/2013 Adrienne N. Hester
Maybe you're thinking to yourself, "Why do I need to manage something I don't even have?" If you've ever searched for your business online and only found results pointing to your website or social media pages, you're ahead of the game.

Brand Development: Take The Time To Do It Right

Stairs
06/23/2013 Adrienne N. Hester
Almost all business owners in the early stages of their entrepreneurial efforts understand the importance of branding. However, not all of them take the time and invest the effort needed to properly create a distinctive brand which accurately reflects the company mission and philosophy.

PR Effectiveness in a Virtual World

Communication
06/18/2013 Adrienne N. Hester
June is Effective Communication Month – as if we could ignore effectively communicating the other eleven months of the year! However, it is an excellent opportunity to get back to the communications basics and discuss how some of the time-tested tools and strategies for PR effectiveness might be applied to successfully communicate in the virtual world of the Internet.

Fixing One Smile at a Time

Smile it Forward Volunteers
06/14/2013 Adrienne N. Hester
Last year, I wrote "Get Involved Beyond the "Work" and Reap the Rewards" and shared three great client experiences involving community giving. Being able to help those experiencing a difficult time in life is always rewarding regardless of the scale.

Marketing Strategies: Then & Now

Then & Now
06/09/2013 Adrienne N. Hester
For business owners, if you're not keeping up with technology you're getting left. The speed in which technology evolves and advances is stunning, and a comparison of marketing strategies then and now proves that point emphatically.

Four Essential Elements of Content Strategies

Content is King
05/30/2013 Adrienne N. Hester
There is no generic plan for content strategy that you can apply to all projects and clients. Instead, there are general principles and theories you can use to create a meaningful and effective message.

Four Ways to Demonstrate Thought Leadership

Lightbulb
05/28/2013 Adrienne N. Hester
Entrepreneurs can be divided into leaders and followers. Followers might be sufficiently competent and reliable, but leaders are the ones who command the most attention and respect.