adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

Content Strategy in the Advent of Google's Hummingbird Overhaul

Hummingbird
10/21/2013 Adrienne N. Hester
In September of 2013, Google announced a complete overhaul on the search engine behemoth's algorithm. In fact, this change was implemented a month earlier the press conference held to announce it and explain some of its features.

"Would You Help Me If You Knew I Was Being Abused?"

Shade Tree Event
10/14/2013 Adrienne N. Hester
An evening to raise responsiveness to the critical state of domestic violence in Southern Nevada, which is number one in the nation for fatalities associated with abuse; and the lasting effects it has on families, pets, the body, and mind, and the urgent need for funding The Shade Tree is currently experiencing. This night was meant to encourage the public to take action and help those who feel helpless.

Earned Media: Building an Integrated Strategy

Think Outside the Box
10/09/2013 Adrienne N. Hester
Earned media is an elusive form of marketing in which your company is promoted by positive media that comes from outside the company itself. News stories, radio interviews, and positive reviews can all constitute earned media.

Connect With Others Through Storytelling

Open Book
09/30/2013 Adrienne N. Hester
Spend time with the most successful professionals and one of the features you will begin to notice is the charisma they project. Charisma is undoubtedly a factor in success, a certain je ne sais quoi that makes a person stand out as extraordinary.

PR Effectiveness: Gauging the Many Elements Beyond Sales for Your Campaign

Marketing
09/21/2013 Adrienne N. Hester
PR effectiveness is a wide picture to be analyzed through different avenues and not strictly by how much money is made. While making money shows a campaign was successful, it may not sustain in the ever-changing social environment.

Step Out of Your Comfort Zone

09/12/2013 Adrienne N. Hester
Before graduating from the University of Nevada, Las Vegas with a degree in Corporate Communications with an emphasis in journalism, I was one class away from a degree in the Department of Theatre in the College of Fine Arts. I never thought I would formally use that training, until I was asked to donate my professional resources and theatrical talent, to raise awareness about the critical state of domestic violence in Nevada, for a Public Service Announcement (PSA) short in support of The Shade Tree and of the crisis for funding the organization is experiencing.

A Roadmap to Reaching Thought Leadership

Pushpins
08/30/2013 Adrienne N. Hester
Research has shown in order to become a master in a particular field, you need to invest at least 10,000 hours of practice within the field. In addition, to be effective, this practice has to be deliberate: it must be mindful and completed with the constant goal of improvement.

When Is Event Consultation A Good Idea?

Waiter
08/21/2013 Adrienne N. Hester
When do you need an event consultant? That question is best answered by the importance of the event itself, not only to the attendees, but to you.

Storytelling Captures Your Audience and Results in Sales

Story of Success
08/05/2013 Adrienne N. Hester
Gaining attention in the business world is a highly challenging effort. Competition is deep, and there are many original marketing practices that can shine a spotlight on your company.

Marketing Strategies: What Draws the Eye?

Applauding
07/27/2013 Adrienne N. Hester
Content marketing is a powerful tool for increasing your company's visibility and authority in a field. If your company is investing in content marketing, you are likely producing a valuable body of work you hope will be accessible to clients.