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Building a powerful personal brand starts with you. How you present yourself publicly and online strongly affects how your brand is interpreted by the masses.

Short-message service (SMS) refers to what is commonly known as text messaging. These messages can be sent cell phone to cell phone, or from Web-based services to cell phones.

When two parties come together there are occasionally creative differences that must be resolved to move forward. It is important to be able to explain your vision to your client while also listening to their ideas for the vision and end results.

"Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing." Abraham Lincoln.

Email newsletters are an important part of any marketing campaign, particularly as people spend increasing amounts of time online. E-newsletters go directly to customers' inbox, giving them an advantage over other forms of social media.

Relationship Marketing is an important part of brand development, focused on the long-term benefit of customer retention. This strategy places an emphasis on building customer relationships.

It never ceases to amaze me how many business owners spend all kinds of time and other resources creating and implementing a marketing strategy that begins at step two. They either ignore the important first step altogether, or pay so little attention to it that it contributes little or nothing of value to the final plan.

Understanding conflict is a key to your success for PR Effectiveness. Your PR team is the key to your business, and your coaching is the key to a great PR team.

All executives have in common a need, if not a duty, to achieve a degree of administrative skill. This includes public and internal communication, and while it is unlikely a typical executive is "un-skilled" at public speaking and other forms of information processing, the skill level varies widely between individuals.

It's fairly common knowledge that public speaking is at or near the top of most people's list of fears. Some even say they fear it more than death itself.