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We now live in a fast paced 24/7 world where things can change in the blink of an eye. Even corporate image can be on the chopping block if simple mistakes are made.

Existing and new products are built on brands, advertising campaigns, and carefully constructed marketing strategies. One such strategy concentrates on securing and growing market share by being first to market. This is called a “first mover strategy”.

Crafting a good content strategy is the key to success with customers and clients. Here are a few of the things you should be doing...

This post is focused on a different angle of reputation management -- understanding and appropriately reacting to what your employees are saying about you.

Here are three ways to get media coverage without spending a cent.

This list is meant to guide business marketers by providing them with the most current digital marketing strategy trends based on industry movement, customer response, and marketing potency.

The second most popular social network, behind Facebook, is the micro-blogging website Twitter, according to eBizMBA. For some companies it"s growing in popularity among young people faster than Facebook.

Did you know brand development is more than just a logo and a tagline? It is a persona you create for your business and it is extremely important to your success.

The online world cares about image. It is the sole focus of a lot of what the Internet is all about after all.

For most, venue and ambiance are the first things to attract you to a space for your event and many locations meet these basic requirements and are similar in cost. However, you have to dig deeper to find what those expenses cover and whether a venue is right for your needs.