adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

How Corporate Image Can Be Ruined In A Flash, And How To Prevent It

customer satisfaction
07/28/2014
We now live in a fast paced 24/7 world where things can change in the blink of an eye. Even corporate image can be on the chopping block if simple mistakes are made.

First Mover Marketing Strategies

McDonnell Douglas DC-10
07/13/2014
Existing and new products are built on brands, advertising campaigns, and carefully constructed marketing strategies. One such strategy concentrates on securing and growing market share by being first to market. This is called a “first mover strategy”.

What Your Content Strategy Should Look Like

content 2
06/29/2014
Crafting a good content strategy is the key to success with customers and clients. Here are a few of the things you should be doing...

Reputation Management and Employee (Dis)Satisfaction

reputation management color
06/05/2014
This post is focused on a different angle of reputation management -- understanding and appropriately reacting to what your employees are saying about you.

3 Tips to Get Your Business Publicity & Media Coverage

Twitter
05/24/2014
Here are three ways to get media coverage without spending a cent.

The Power of Digital Marketing

digital marketing
05/15/2014
This list is meant to guide business marketers by providing them with the most current digital marketing strategy trends based on industry movement, customer response, and marketing potency.

How To Use Twitter For Publicity Purposes

Twitter Logo
04/11/2014 Adrienne N. Hester
The second most popular social network, behind Facebook, is the micro-blogging website Twitter, according to eBizMBA. For some companies it"s growing in popularity among young people faster than Facebook.

Remember the Little Things with Brand Development

Poodle
04/03/2014 Adrienne N. Hester
Did you know brand development is more than just a logo and a tagline? It is a persona you create for your business and it is extremely important to your success.

How To Properly Use Reputation Management

Secrets
03/24/2014 Adrienne N. Hester
The online world cares about image. It is the sole focus of a lot of what the Internet is all about after all.

Event Consultation Experts Explains Venue Questions

Money and Time
03/14/2014 Adrienne N. Hester
For most, venue and ambiance are the first things to attract you to a space for your event and many locations meet these basic requirements and are similar in cost. However, you have to dig deeper to find what those expenses cover and whether a venue is right for your needs.