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The things human beings say and do help to create the reputation they have. The same can be said for businesses as well.

There is no question corporate image is important. Image can sometimes make or break a sale.

There are probably a variety of different marketing ideas that could work for any given product. That being said, consistent brand messaging is vital to a successful marketing campaign.

In order to understand how to makes great content strategy, one must often understand the mistakes others have made in order to try to avoid them.

The way in which a business is set up can prove to be a big driving factor in its growth or it can be the reason why a company is stalling out.

There’s an old saying, “there is no such thing as bad publicity", and some really believe it to be true. The maxim originated back in the early 19th century with businessman P.T. Barnum, founder of the Barnum & Bailey Circus. Others are a little more skeptical and wonder if there are really no circumstances under which publicity can be bad. The only way to know for sure is to look at some examples of bad publicity.

The practice of reputation management is something that can be thought of in distinct categories. There is the building of one's reputation which is perhaps the most importance step. The steps of maintaining and recovering your reputation also exist, but it all starts with the building of a reputation to begin with.

When it comes to PR, speed is king in today’s digital world. However, there are a few things PR professionals can do to merge traditional skills with the world of online media.

The “Educational Spectrum” is a general marketing tool and when used properly, it can help companies focus on their target audience in an attempt to create a more effective marketing plan.

Getting noticed is something businesses are constantly working to figure out. Here are some ideas to help the general public take notice of your business.