adrienne@2girlsconsulting.com

Welcome

2GC builds mutually beneficial relationships between companies and their audience with solid strategies to develop awareness and grow businesses. We take the guess-work out of marketing and brand development, to help your company build its client base and expand its services or product offerings. We're here to support your business's ability to focus on growth without losing momentum to branding and marketing missteps.

your message.  your clients.  your business.

In My Opinion

How to Maintain Consistent Brand Messaging

know your customers
11/07/2014
There are probably a variety of different marketing ideas that could work for any given product. That being said, consistent brand messaging is vital to a successful marketing campaign.

3 Major Ways Businesses Fail With Their Content Strategy

stale bread
11/02/2014
In order to understand how to makes great content strategy, one must often understand the mistakes others have made in order to try to avoid them.

What Is The Organizational Culture Of Your Company?

#1 Boss
10/23/2014
The way in which a business is set up can prove to be a big driving factor in its growth or it can be the reason why a company is stalling out.

Is There A Such Thing As Bad Publicity?

news interview
10/12/2014
There’s an old saying, “there is no such thing as bad publicity", and some really believe it to be true. The maxim originated back in the early 19th century with businessman P.T. Barnum, founder of the Barnum & Bailey Circus. Others are a little more skeptical and wonder if there are really no circumstances under which publicity can be bad. The only way to know for sure is to look at some examples of bad publicity.

The Steps Of Reputation Management

reputation management words
09/18/2014
The practice of reputation management is something that can be thought of in distinct categories. There is the building of one's reputation which is perhaps the most importance step. The steps of maintaining and recovering your reputation also exist, but it all starts with the building of a reputation to begin with.

How To Merge Traditional PR with Online Media To Create Big Wins

Live Stream button
09/16/2014
When it comes to PR, speed is king in today’s digital world. However, there are a few things PR professionals can do to merge traditional skills with the world of online media.

Smart Marketing for Smart Business

marketing spectrum bullseye
08/11/2014
The “Educational Spectrum” is a general marketing tool and when used properly, it can help companies focus on their target audience in an attempt to create a more effective marketing plan.

A Simple ‘How To’ for Getting Publicity for Your Business

community event 1
08/02/2014
Getting noticed is something businesses are constantly working to figure out. Here are some ideas to help the general public take notice of your business.

How Corporate Image Can Be Ruined In A Flash, And How To Prevent It

customer satisfaction
07/28/2014
We now live in a fast paced 24/7 world where things can change in the blink of an eye. Even corporate image can be on the chopping block if simple mistakes are made.

First Mover Marketing Strategies

McDonnell Douglas DC-10
07/13/2014
Existing and new products are built on brands, advertising campaigns, and carefully constructed marketing strategies. One such strategy concentrates on securing and growing market share by being first to market. This is called a “first mover strategy”.